In dreapta live tweeting. Pagina de facebook a evenimentului, hashtag twitter #ronewmedia
Cine nu poate ajunge aici potate viziona transmisiunea live a dezbaterii de deschidere ce este gratuita si va avea loc in intervalul orar 9:15-10:30.
Restul evenimentului va fi impartit in trei parti, vizionarea oricareia dintre acestea implicand o taxa de 5 EUR + TVA. Plata se poate face prin SMS, trimitand la numarul 7415 – valabil in retelele Vodafone si Cosmote sau la numarul 1379 – valabil in reteaua Orange. Pentru detalii accesati pagina.
Biletele se pot cumpara de aici.
Locatia se afla langa Piata de flori.
Programul pe cele 2 zile:
Ziua 1: Tuesday, 9th NOVEMBER
08:30 – 9:00 > Conference Check-In
RoNewMedia Conference – Partea I
09:15 – 10:30 > Opening Debate. Top leaders from global and local internet advertising industry and a hot topic: the fight for online advertising.
Deschiderea a fost facuta de Dragos Stanca, ce ne-a prezentat singurele doua saituri softpedia.com si trilulilu.ro ce se afla in top 10 local gap.
Invitaţii la dezbatere isi fac intrarea pe thunderstruck.
Special guests: Mark Cowan – Facebook; Marvin Liao – Yahoo; Steffen Ehrhardt – Google; Patrice Slupowsky – Orange; Colin Kinsella – Digitas; Stefan Iordache – Leo Burnett; Mihai Trandafir – Universal McCann; Teddy Dumitrescu – Publicis; Dan Balotescu – Media Investment; Calin Rotarus – ARBOInteractive, Mihai Fanache – Mediacafe.
Host: Dragos Stanca – RoNewMedia
Debate despre bani in media facebook si twitter.
Daca introduci un format nou de publicitate, dureaza 4-5 ani sa educi piata sa foloseasca noile formate la fel de usor cum o face cu cele vechi. Reticenta la schimbare se pare ca nu e doar o caracteristica romaneasca.
Niciun marketing manager n-a fost dat afara pentru ca investeste peste 70% din buget pe TV.
Cati dintre voi aveti sistemul de operare in limba romana? Un singur om a ridicat mana.
Pe twitter se fac glumite: Sper ca v-ati dat seama ca reteaua WiFi de la #RoNewMedia nu e securizata tocmai sa va copieze parolele de Facebook si Twitter.
Cati dintre voi aveti Facebook activ? toata sala fara zoso. De hi5 nu intreaba nimeni nimic.
Companiile mari tin veniturile la secret:
Google nu se stiu motivele pentru care nu se fac publice.
Yahoo! nu tine secret, doar ca nu se spun (probabil influenteaza bursa). MediaCafe – 1,8 milioane dolari.
Rata de penetrare a internetului în Romania dupa cum urmeaza 50-53% la oras si 25%-30% pe toata tara (sursa SATI).
10:30 – 11:00 > Coffee break
11:00 – 11:30 > Special presentation: Mark Cowan, Facebook: "From website to platform"
“Facebook it’s a platform. It should be: press, tv, radio, internet and facebook.” Mark Cowan
Facebook face angajari pe Facebook.com/Careers
Stirea zilei: Facebook places impreuna cu deals disponibile in Romania inainte de Craciun.
11:30 – 11:45 > Q&A Session
11:45 – 12:15 > Keynote Presentation: Colin Kinsella, Digitas North America
12:15 – 12:45 > Special Presentation: Patrice Slupowski, Orange: "New media as a challenge on 4 screens"
Orange inclina spre smartphoneurile cu android.
Samsung Galaxy Tab un telefon pentru Shrek.
12:45 – 13:00 > Q&A Session
13:00 – 13:15 > RoWebCampaign Awards [I]
· Display Advertising
· Newsletter Campaigns,
· Blog Campaigns,
· Microsites.
13:15 – 14:15 > Lunch break
RoNewMedia Conference – Partea II
14:15 – 14:45 > Keynote Presentation: Marvin Liao, Yahoo
14:45 – 15:15 > Special Presentation: Hugo Barra, Google
15:15 – 15:30 > Q&A Session
15:30 – 16:00 > Keynote Presentation: Timothy Bataillie, Netlog
16:00 – 16:30 > Special Presentation: John Hrvatin, Microsoft
16:30 – 16:45 > Q&A Session
16:45 – 17:00 > RoWebCampaign Awards [II]
· Viral Campaigns
· Social Media Campaigns
· Web TV Productions,
· UGC
17:00 – 17:30 > Coffee break
17:30 – 18:00 > Keynote Presentation: Eilon Zarmon – DDB Israel – “Innovations in Online Advertising”
18:00 – 18:30 > Special Presentation: Matthew West, YAHOO!
18:30 – 18:45 > Q&A Session
19:15 – 19:30 > RoWebCampaign Awards [III]
· Best Online Campaign
21:30 > Yahoo Party by Mediacafe [Gaia Boutique Club]
Ziua 2: Wednesday, 10th NOVEMBER
RoNewMedia Workshops – Training Room # 1
09:00 – 11:00 > Workshop 1.1: "HTML5 & Internet Explorer 9" – Microsoft Trainer: Petru Jucovschi
11:00 – 11:30 > Coffe Break
11:30 – 13:30 > Workshop 1.2: "Preparing for a Successful Handshake with an Investor" – Venture Connect Trainers: Gabriel Biris, Daniel Visoiu, Christian Mindru, Ana Maria Andronic
13:30 – 14:00 > Coffe Break
14:00 – 16:00 > Workshop 1.3: "Performance & Optimization" – Yahoo! Trainers: Tun Pang, Anna Skrzypek
16:00 – 16:30 > Coffe Break
16:30 – 18:30 > Workshop 1.4: "Beyond the Banner" – Smart AdServer Trainers: jakub Olesky
RoNewMedia Workshops – Training Room # 2
09:00 – 11:00 > Workshop 2.1: " Planning, Targeting Options and Tools in the Google Display Network" – Google Trainer: Steffen Erhardt
11:00 – 11:30 > Coffe Break
11:30 – 13:30 > Workshop 2.2: "Building your brand on Facebook" – Facebook Trainer: Mark Cowan
13:30 – 14:00 > Coffe Break
14:00 – 16:00 > Workshop 2.3: "Entrepreneurship and technology hubs" – Vlad Stan & Partners, Trainer: Vlad Stan
16:00 – 18:30 > Coffe Break
16:30 – 18: 30 > Workshop 2.4: "How to monetize your video content" – KIT digital, Trainers: Jakub Kabourek and Csaba Blaga
