AllThingsFacebook este prima conferinta despre Facebook din Romania ce va reuni 3 manageri de la Facebook. Conferinta va avea loc marti, 20 martie, la Hotel Crowne Plaza Bucuresti.
Cei 3 manageri vor discuta despre ultimele schimbari implementate de Facebook (probabil multi dintre voi sunteti curiosi ce alte noutati pregateste Facebook, odata cu introducerea noului timeline pentru branduri).
INVITATI SPECIALI
BRUCE BALE
Head of Sales – CEEMEA, Global Marketing Solutions, Facebook
Bruce s-a alaturat Facebook in Octombrie 2011 ca Head of Sales pentru Europa Centrala si de Est, Orientul Mijlociu si Africa. In acest rol, Bruce ajuta la extinderea eforturilor de advertising in aceasta piata care se dezvolta rapid cu accent pe branduri emergente, agentii de publicitate si advertiseri. Inainte de a ajunge la Facebook, Bruce a petrecut 10 ani lucrand pentru pentru doua echipe sportive de performanta, 3 startup-uri de succes si companii precum Deloitte.
ROBERT KIELY
Account Manager EMEA, Global Marketing Solutions, Facebook
Rob Kiely lucreaza in online marketing din 2005 si are o bogata experienta cu branduri si agentii cunoscute. A lucrat la Google in Dublin & Hyderabad, iar acum s-a alaturat echipei de Global Marketing Solutions de la Facebook pentru piata din Europa si Orientul Mijlociu.
SEBASTIAN SZMIGIELSKI
Account Manager EMEA, Global Marketing Solutions, Facebook
Sebastian s-a alaturat Facebook in 2011 si lucreaza cu clientii din Europa Centrala si de Est. Inainte a lucrat la Omnicom Media Group unde a dobandit experienta in media online si offline. Originar din Polonia, Sebastian locuieste in Dublin unde lucreaza alaturi de echipa Global Marketing Solutions.
Mai jos programul conferintei:
9.00 – 11.00 SESIUNEA I
INSIDE FACEBOOK
How business will be better in a connected world
Bruce Bale, Head of Sales – CEEMEA, Global Marketing Solutions, Facebook
The timeline of building the biggest social brand in Romania… Does it matter?
Manos Spanos, Marketing & Trade Marketing Director East Balkans at PepsiCo
Reachblocked
Robert Pefanis, General Manager, Thinkdigital
Studiu “How Top Brands communicate on Facebook”
Daniel Enescu, Partner, Daedalus Milard Brown
11.30 – 13.00 SESIUNEA II
SOCIAL MEDIA GUIDE TIPS FOR FACEBOOK USERS
Best Practices & Case Studies
Robert Kiely, Account Manager EMEA, Global Marketing Solutions, Facebook
Tema in curs de confirmare
Daniel Pana, Marketing Director, BCR
Vodafone si comunicarea pe Facebook
Silviu Nicolescu, Public Relations Manager, Vodafone
Laura-Elena Duta, Product Manager Online, Vodafone
Facebook Strategies
Justin Kadima, General Manager, Republika Interactive
14.00 – 15.30 SESIUNEA III – WORKSHOP
FACEBOOK MARKETING ACTION PLAN I
Facebook’s new products
Sebastian Szmigielski , Account Manager EMEA, Global Marketing Solutions, Facebook
Sex, Lies and Facebook – Tools and Practices; What works and doesn’t work on Facebook
Stefanos Karagos, Founder, Xplain
Tema in curs de confirmare
Jiri Voves, Director, Socialbakers
Facebook Best Case Studies 2011 – 2012
Dragos Stanca, Managing Partner, Q2M
Monica Mircea, Partener, Happy Digital
16.00 – 18.00 SESIUNEA IV – WORKSHOP
FACEBOOK MARKETING ACTION PLAN – II
Cum trebuie sa abordeze companiile noile schimbari pe paginile de brand
Alex Negrea, Social Media Manager, BCR
Tema in curs de confirmare
Adrian Alexandrescu, Managing Partners, Interactions
Nivea – How to achieve success in your first year on Facebook
Carmen Cechirdan, Brand Manager & Facebook Coordinator NIVEA Romania
Social Business Architects – Building Social Network Pages to Drive Business
Dimitris Sideridis, Head of Creative Technology, Momobi
Evenimentul este organizat de Evensys in parteneriat cu Thinkdigital si sustinut de BCR, Vodafone, Republika Interactive, Xplain. Pentru mai multe detalii legate de eveniment, accesati www.allthingsfacebook.ro, locurile sunt limitate.
