Cea mai importanta conferinta a onlineului romanesc are loc maine la hotelul Howard Johnson. Este cea mai importanta in opiniea mea, deoarece abordeaza foarte bine si concret reteaua Facebook, prin doua workshopuri ce te vor ajuta sa gestionezi mult mai bine atat campaniile cat si paginile de Facebook. Cei cinci bloggeri oficiali ai Social Networks Conference ce vor relatata in timp real pe twitter si pe bloggurile personale sunt: Florenta Danila, Emil Dragota, Dragos Schiopu, Ana-Maria Tatucu, Cristian Voiculescu.

Program

08:00 – 08:40 – INREGISTRAREA PARTICIPANTILOR

09.00 – 11.00 SESIUNEA I

SOCIAL NETWORKS STRATEGY (PARTEA 1)

09.00 – 09.30

The role of Facebook in your company / brand communication plan
	Guy Kedar Social Media and Emerging Platforms Manager, MEC EMEA

09.30 – 09.50

Study: Social networks in Romania 2011
	Daniel Enescu Director General, Daedalus Group

09.50 – 10.10

Best practices and metrics to successfully build your Facebook presence
	Jiri Voves Director, Socialbakers

10.10 – 10.25

Online reputation management showcase
	Catalin Tenita Managing Partner, TreeWorks

10.25 – 11.00

Intrebari si raspunsuri

11.00 – 11.30 – PAUZA DE CAFEA

11.30 – 13.00 SESIUNEA II

SOCIAL NETWORKS STRATEGY (PARTEA 2)

11.30 – 11.50

Social Media ROI
	Stefanos Karagos Managing Director – Information Alchemist, XPLAIN

11.50 – 12.10

Pepsi & Social Media
	Adriana Nestoriuc Group Brand Manager CSD, PepsiCo Romania

12.10 – 12.25

LinkedIn for Companies
	Cristian Manafu Managing Partner, Evensys

12.25 – 12.40

Online reputation management showcase
	Cristian Pantazi Director de Creatie, Kaleidoscope

12.40 – 13.00

Intrebari si raspunsuri

13.00 – 14.00 – PAUZA DE PRANZ

14.00 – 15.30 FACEBOOK WORKSHOP (PARTEA 1)

Facebook a devenit un mod de viata, fiind cea mai populara retea de socializare din lume ce insumeaza un numar de aproximativ 700 de milioane de utilizatori la nivel mondial si aproape 3,5 milioane numai in Romania. Scopul acestei sesiuni este de a explora modul de realizare a unei campanii de succes pe Facebook, de a crea un impact viral, de a masura interactiunea si de a antrena comunitatea.

14.00 – 14.15

Secrets to Make a Message Go Viral
	Stefan Stroe Consultant independent

14.15 – 14.35

Successful Facebook Campaigns
	Guy Kedar Social Media and Emerging Platforms Manager, MEC EMEA

14.35 – 14.50

Facebook Applications – Ideas for marketers
	Costin Radu Managing Partner, The Geeks

14.50 – 15.00

Local case study
	Maria Olteanu Client Service Director, MB Dragan

15.00 – 15.30

Intrebari si raspunsuri

15.30 – 16.00 – PAUZA DE CAFEA

16.00 – 18.00 FACEBOOK WORKSHOP (PARTEA 2)

16.00 – 16.20

Manage your Facebook Page correctly
	Jiri Voves Director, Socialbakers

16.20 – 16.40

Facebook engagement strategy
	Bobby Voicu General Manager, Intact Interactive

16.40 – 16.55

Facebook contests: What you need to know
	Radu Ionescu Creative Director, Kinecto

16.55 – 17.05

Local case study
	Manuela Ponomarenco Senior Account Manager at Metromind

17.05 – 18.00

Intrebari si raspunsuri